Summary : Tuned In - Craig Stull, Phil Meyers and David Meerman Scott
BusinessNews Publishing
This work offers a summary of the book "TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Meyers and David Meerman Scott.Craig Stull is the founder and CEO of Pragmatic Marketing, a training and consulting firm. Phil Meyers is president of this company and an experienced writer, speaker and business consultant. David Meerman Scott the creator of a Pragmatic Marketing seminar.There's no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve those problems for people and you'll have no problems finding willing customers who won't need to be coerced into buying. Real success in the marketplace is not based on creativity or even on clever marketing. Instead, you need to develop products that resonate with people. Stull, Meyers and Scott explain the six-step "Tuned In Process". In Tuned In, the authors demonstrate that getting tuned in is really not all that difficult and they give good examples of resonators such as the iPod and FedEx.If you want to learn how your organization can be tuned in to the marketplace, this book is for you.
