This work offers a summary of the book: "Small Message Big Impact, How to Put the Power of the Elevator Speech Effect to Work for you" by Terri Sjodin. Summary of the ideas in Terri Sjodin's book: "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximize the impact of that small message and benefit from the "elevator effect". Added- value of this summary:. Save time . Understand the key concepts . Expand your business knowledge effectively To learn more, read the summary of "Small Message Big Impact" and deliver effective three-minute elevator speeches!
