Summary : The Game-Changer - A.G. Lafley and Ram Charan
BusinessNews Publishing
This work offers a summary of the book "THE GAME-CHANGER: How You Can Drive Revenue and Profit Growth with Innovation" by A.G. LAFLEY and RAM CHARAN.Every good business owner understands that innovation is the driver to future success. However, not all manage to incorporate innovation into core business processes, rather than a stand-alone department. Those that do will gain the largest payoffs. Lafley and Charan explain in the The Game-Changer that there are eight elements companies need into order to make innovation a priority. They take each element, analysing its requirements and effectiveness.The authors use real-life examples to corroborate their argument. Excellent companies bring innovation into the very beginning of product development: Nokia didn't just take their current phone models into the Indian market, they developed ones that were dust-proof, had a flashlight, and a lower price-point. Successful businesses are innovative when they hire, to find new competencies that competitors don't have. Supporting structures are necessary within every level of the business: P&G, for example, doesn't have one new business development unit, but one in every sector of its business, which communicates with a company-wide team.The Game-Changer doesn't propose complex systems that are hard to implement. Rather, it suggests businesses take simple measures to ensure that all the company's potential is being tapped for the future.
