Summary : It's not What You Sell, It's What You Stand For - Roy Spence and Haley Rushing
BusinessNews Publishing
This work offers a summary of: "IT'S NOT WHAT YOU SELL, IT'S WHAT YOU STAND FOR: Why Every Extraordinary Business Is Driven by PurposeROY SPENCE and HALEY RUSHING"High-performing companies are not always the ones with the best strategy or innovation. Often, they are the ones that have a purpose beyond making money, one that drives them. Spence and Rushing suggest that purpose deserves just as much care and attention as other aspects, because it's purpose that engenders passion and gives clear goals. For example, companies that also want to make a difference to the world can make history and make people want to get up in the morning and go to work.There are three fundamental business building blocks of purpose, which the authors take us through. For example, they explain how to create thrill in every stage of your organisation. They suggest ways to align people's talents and passions with their job and how to look at every decision, big and small with your purpose in mind. There are optimum ways to communicate your purpose, and create a visionary purpose, which the authors also go through. At the conclusion of the book are numerous case studies to prove the book's point, and to take the reader through the ways their ideas can be applied. This is therefore a book that provides long term strategy and short term practical measures.
