This work offers a summary in English of the book "THE STRATEGY PARADOX: Why Committing to Success Leads to Failure (and What to Do About It)" by Michael Raynor. Michael Raynor is a consultant with Deloitte Consulting LLP and a Deloitte Research Distinguished Fellow. In addition to lecturing around the world on corporate and competitive strategy, Dr. Raynor works with leaders of companies in the telecommunications, pharmaceutical, energy and manufacturing industries. Whenever you develop a strategy to achieve a specific objective, you are also automatically making some implicit assumptions about what the future market forces will be. If that forecast of future market conditions turns out to be incorrect, then your strategy which had a reasonable chance of success might turn out to be an absolute failure. According to Raynor, this is the essence of the strategy paradox. In The Strategy Paradox, Michael Raynor explains how to hedge your strategic bets by creating a number of strategic options which can be harnessed depending on the actual marketplace conditions. In this book, the author describes the four phases of the strategic flexibility process.Based on extensive original research, The Strategy Paradox is one of the most useful, realistic and important books that penetrate to the core of strategy.
