Untertitel:: Current Insights and Empirical Findings
Verlag:: DEUTSCHER UNIVERSITÄTSVERLAG
Erschienen:: 19.09.2006
Seitenanzahl:: 513
ISBN:: 3835057022
EAN:: 9783835057029
Sprache:: Englisch
Format:: PDF
Schutz:: Dig. Wass.
Downloadzeit:: Maximaler Downloadzeitraum: 24 Monate

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International Advertising and Communication

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising<br><br>