Verlag:
PALGRAVE MACMILLAN
Erschienen:
18.11.1999
Seitenanzahl:
304
EAN:
9780230389670
Sprache:
Englisch
Format:
PDF
Schutz:
Adobe-DRM
Downloadzeit:
Maximale Downloadanzahl: 3

e-Shock 2000

Michael De Kare-Silver


17,14 €
inkl. 7% MwSt.
PDF mit Adobe-DRM


e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.

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